🧭 Cut Through Clearing Chaos: Data-Driven Enrollment Outcomes

Thursday, July 2, 2026 2:20 PM to 2:50 PM · 30 min. (Europe/London)

Room 2

🚀Winning on Audience Journey

Information

The Clearing period is a high-stakes, fast-moving sprint where minutes dictate whether a qualified student chooses your institution or a competitor. However, many universities struggle behind the scenes with disconnected data, siloed communication channels, and generic outreach that fails to cut through the noise when speed and personalisation matter most.
In this collaborative session, Twilio and Ciptex team up with the University of York to demonstrate how unifying student data and communications transforms Clearing outcomes. Discover how to build a single, actionable view of the applicant and trigger hyper-personalised, high-deliverability omnichannel communications the moment a student shows intent.
Backed by real-world insights from the University of York and a live technical demo, this session goes beyond reactive Clearing to show what proactive outreach looks like at its most powerful. See how student data from Twilio Segment and Ciptex RACE journeys can be used to drive outbound Clearing campaigns that reach students first, with an offer tailored to exactly what each individual wants.
From eliminating hotline pressure and reducing friction, to boosting conversion rates through true hyper-personalisation, this session covers the full art of the possible and shows what cutting-edge technology from Twilio and Ciptex can deliver for student recruitment during Clearing and beyond.