

🧠 What has Psychological Distance Got to Do with the Student Journey?
Thursday, July 2, 2026 10:55 AM to 11:20 AM · 25 min. (Europe/London)
Main Plenary
Information
When prospective students view their future through a psychologically distant lens, even strong marketing fails to generate momentum. What do you need to do to move university psychologically closer? We’ll share the key touchpoints proven to move students from abstract ideas to concrete experience. This session with Unifrog will leave you with actionable ideas to turn general student interest into confident action.


