Newcastle University: From Admissions Transformation to AI-Ready Student Services

Thursday, October 22, 2026 at 2:20 PM to 2:50 PM · 30 min. (Europe/London)
Moore Room
Breakout
Finance, Strategy and LeadershipDigital, Data and SystemsPeople and CapabilityOperations, Estates and Infrastructure

Information

  • Five years of transformation: How Newcastle University evolved a student recruitment and admissions project into a programme of continuous improvement across the student journey.
  • Sustaining momentum: Lessons in governance, process improvement, automation and organisational alignment to drive change beyond go-live.
  • Scaling success: How to balance institution-wide consistency with local flexibility while embedding a culture of continuous improvement.
  • Preparing for AI: Why strong operational foundations, trusted data and ongoing innovation are essential to realising value from AI.

Crimson
13
Universities are navigating global competition, funding constraints, regulatory scrutiny, and rapidly evolving expectations from students and staff. In this high-impact environment, transformation cannot be superficial.  Crimson partners with universities to deliver measurable progress across the student lifecycle and institutional operations. From recruitment and admissions to retention, wellbeing, and strategic planning, we help modernise processes, strengthen data foundations, and adopt AI responsibly.  We are not just implementers. We challenge assumptions, bring clarity to complexity, and stay invested for the long term. The result is stronger enrolment performance, improved student outcomes, and operational resilience that safeguards both institutional reputation and public impact.  Higher Education Digital Transformation Newcastle University - Microsoft Student Admissions Solution Case Study Crimson helps the University of Salford transform student attraction, recruitment, and admissions

Documents & Links

Registered attendees

Simon Lancaster
Simon Lancaster
Executive Director of TransformationKing's College London
Tom Cadman
Tom Cadman
Digital Transformation DirectorCrimson